The direct approach is written deductively. Deductive means...
The direct approach is written deductively. Deductive means organizing a message in a way that presents the central idea or purpose first. If you are making a request or asking a question, list it first. Follow the central idea by supporting details and explanations. Finally, close the message by thanking the reader for a past action or restating a request for an action. If requesting an action, be sure to list the specific action and time frame in which you wish the action to be taken.
The indirect approach is written inductively. Inductive means organizing a message in a way that presents supporting details and explanations first with the central idea or purpose following.
Category of Message Desired Reader Reaction Approach
favorable positive direct
unfavorable negative indirect
routine neutral direct
persuasive action indirect
Read the following situations. List the category, the reader response, and the approach that should be taken in each situation:
Your supervisor has asked you to send a message congratulating the newly appointed head of another department in the company on his promotion.
2. Reader Response:
You need to locate a supplier from which to purchase some office equipment. Someone gives you the name of a good supplier, but you decide to write a letter to the supplier asking for a catalog.
5. Reader Response:
You must write a letter informing someone who had recently applied for a job with your company, that they did not get the job.
8. Reader Response:
Your supervisor has asked that you write a letter to a well known speaker asking that she consider speaking at an upcoming event the company is sponsoring. Your supervisor asked that you mention how beneficial the conference will be to the people attending the event.
11. Reader Response:
"In your own words", please "write" a message for the following situations. Be sure to use the proper approach:
13. Your supervisor has asked that you "write" a letter informing an applicant for a job with the company that he has been chosen to fill the position. Members of the board would like to meet with him for lunch to discuss more about the position. The lunch will be at the Highland Cafe at 12:00 noon, on Friday, June 10.
14. Your supervisor has asked that you "write" a letter informing an applicant for a job with the company that he has not been chosen to fill the position. Another applicant has been chosen to fill the position. Your supervisor asked that you tell the applicant that his qualifications are good. She also asked you to invite him to apply for future positions with the company.
15. Your supervisor has asked that you "write" a letter informing the Keystone committee that he will not be able to speak at their annual banquet in which your company will be honored for contributions given. He asked that you explain that business is very demanding this time of year and that his calendar is full. He asked that you express gratitude for the honor they are bestowing on the company. He also asked that you assure them that the company plans to continue contributing to their cause.
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