MKT1200 - International Sales & Marketing MODULE 1: MARKETING...

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MKT1200 - International Sales & Marketing MODULE 1: MARKETING PRODUCTS & SERVICES • Identify key reasons to adapt product & services for an international market • Identify and explain cost considerations that help to determine the product for a product or service • Explain and apply the 8 pricing strategies discussed in this module • Know ways that companies can protect their brand internationally MODULE 2: SELLING TO INTERNATIONAL MARKETS • Know the various sales channels available for exporters to sell products and services internationally and factors that might influence what sales channel to use • What are 3 barriers exporters face when selling products or services internationally & provide solutions to each • Identify what type of customer information is useful to track in order to improve marketing and sales activities • Understand important considerations for negotiating with foreign buyers

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